Wednesday, January 12, 2011

When I Say Crank ...

There's been some discussion re: the name Copy Crank. Am I cranky? Or fast?

I am both. But, if you're trying to track, demands to crank don't make me cranky. Take yesterday, for example. One of my clients needed a complete brand guidelines document. From scratch. In a matter of hours. Because they had a meeting. And it had to be designed. Now.

The assignment included writing their core purpose and mission statement. That took about 20 minutes.

Do you know how long it takes to write a core purpose and mission statment when you do it by committee?

It's good to be the Copy Crank.

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